More than half of shoppers visiting social media platforms do so to get inspiration for gift ideas. With that statistic in mind, it’s no surprise that content creators need to stay ahead of the game and plan their campaigns to make the most of the festive period well in advance.
Need some inspiration yourself to make your channel or page as engaging as possible for the holiday season and to make the most of the opportunities this time of year offers? Use the guide below to start planning a great Christmas content campaign that’ll help you gain more followers, boost conversions, and get that festive feeling in full swing!
Getting Festive With the Branding
One of the quickest and easiest things you can do to get a festive vibe going around your brand is to simply change your logo, profile picture, cover image, etc, across all platforms to incorporate some Christmas cheer. Whether this is simply adding some sparkle or creating totally new festive images, it’s a fun way to mark the season – and may put your audience in a Christmas-gift-buying frame of mind, too.
You may also want to add some Christmassy backing music to your videos and other content – be sure to choose royalty free Christmas music to avoid getting into hot water with licensing issues. Happily, there are plenty of royalty-free libraries out there, making it easy to find the track or seasonal ambiance you’re looking for.
Kick Things Off with a Holiday Debate
Get the party season started by starting a festive conversation that your followers will be keen to join in. This could be, for example, around whether they’re planning a traditional Christmas or a celebration with a contemporary twist, the most difficult gift to source this year, or what festive offer they’d most like your platform to offer.
This kind of topical debate is great for boosting engagement and can also help you discover invaluable information about your followers and their buying behavior.
Start a Hashtag Campaign
These sorts of campaigns may be an influencer’s bread and butter, but this is for good reason. They’re a really effective way to jump on the wave of a trend and can boost your marketing efforts exponentially. Keep a close eye on what’s trending on TikTok and elsewhere, and be prepared to get on board with a brand-relevant hashtag campaign.
And to really see results, consider tag-teaming with an established influencer in your niche to build your follower base and generate as many shares and likes as possible.
Run a Christmassy Contest
Get your followers involved by running a festive-themed contest. There are so many fun ideas for this: how about asking followers to submit photos of the best and worst decorated trees, Christmas fails, or cute Christmas pets? Award a winner either at random or on the basis of the amount of upvotes received.
Other ideas for contests include seasonal quizzes, best ideas for an alternative Christmas dinner, and funniest Christmas song sing-alongs. The sky’s the limit!
Make a Movie of Your Brand or Product
If you sell a product that could make a great Christmas gift, then it’s time to movie-fy it! The trick is to make your video appear as high-quality as possible, which could mean investing in some professional equipment. Research has shown that you can expect around 10% of viewers to click through to your website.
And if you, yourself, are the brand? Why not create a special seasonal video message to your followers, thanking them for their support and wishing them the best for Christmas time? You could also consider setting up an open video chat to connect directly with your fans, answer questions, and chat about festive plans.
Looking Ahead to the New Year
And finally, for a content creator, it’s important to always be a few steps ahead of the game. Therefore, a Christmas campaign could be a great time to look ahead to the New Year and start generating content and discussion around topics such as the hottest fashion trends anticipated to hit in 2024, forthcoming music, game, and movie releases, and New Year aspirations and goals.
This type of content can be gradually built on as the festive period goes on so that posts sync seamlessly into the new year at the end of the Christmas holidays. And once January’s arrived? It’s time to start thinking about Valentine’s Day and Easter, of course!
